Cook It Raw is an annual gathering of culinary luminaries who explore possibilities of cuisine.
Providing an arena for true exchange, the gathering not only encourages innovation on the plate, but addresses environmental, social, and cultural issues as well. Moreover, by creating an opportunity for participants to share and develop their skills and knowledge, Cook it Raw leaves its creative mark on both: the chefs who travel and the cultural life of the host country.
Cook It Raw endavours to spark new personal and creative connections, that will not only help to preserve foodways in danger of extinction but will also influence the ideas and techniques of some of the most innovative chefs in the world, advancing, in other words, the very future of cuisine.
This experience is all about the type, the use, history, provenance, production, adaption, exchange and knowledge about regional ingredients.
2. Cooking Methods & Techniques
This experience is all about the evolution of methods, regional skills, transfer of cooking skills, education, approach, history, cultural shift.
3. The local culinary industry: communication and presentation of food
This experience is about creativity, creating memorable experiences and the way food and culinary experiences can be communicated, represented, publicised, commercialized.
Our methodologies are inspired by four guiding principles – tradition, sustainability, collaboration and creativity.
- Using cuisine to address social, cultural and environmental issues.
- Encouraging cultural exchange and understanding
- Fostering the exchange, preservation, and development of skills and knowledge
- Building friendships and a spirit of collaboration between chefs, participants and the host country
- Pushing the creative envelope, and leading the way to a new vision of cuisine and what it can do
Each time Cook It Raw sets up a gathering, it delves into the fabric of some of the most intriguing destinations on earth and investigates their most interesting traditions. After days of immersion and engagement, the chefs present their discoveries on a plate, giving our guests—and worldwide following — a different sensory perspective on a destination they may or may not be familiar with.
In order to create captivating and educational stories and experiences we work along a framework of questions tapping into geographical, ethnographical, cultural, historical and anthropological knowledge of each destination.
Exposure to experience is the base for all learning. Our gatherings are far from classroom style presentation – we focus on an experiential learning approach.