Alessandro Porcelli is the Founder and Director of Cook it Raw, an annual gathering of the world’s most avant-garde chefs. The Cook it Raw mission is to explore ideas around the environment, culinary tradition, creativity and collaboration through the lens of food.
Alessandro has worked on culinary development projects for the last 28 years, including work with government agencies in Italy, Spain and Denmark. Mr. Porcelli was instrumental in setting up the advisory board for Copenhagen Cooking Food Festival,
one of the largest in Scandinavia, and was hired by the Danish Ministry of Economics and Business Affair to design an organizational structure for the promotion of Denmark as a gastronomic destination. Mr. Porcelli worked as a communication officer for Noma, and currently sits on the advisory board for MAD Symposium.
Originally from Trieste Italy, his love of travel and food have taken him on adventures in Australia, Canada, Ireland, Spain and for the last 12 years Copenhagen where he lives with his wife and two young children.
Mr. Porcelli’s first book project, a compendium of the first four Cook it Raw gatherings will be published April 8th, 2013.